J&R Creative Factory is an independent record label, music production company, and creative agency, founded by two-time Latin Grammy nominee Roman Rojas and tech entrepreneur/musician Jamie Propp. The company helps musicians and artists develop their sound, visual identity, content, and overall creative direction while providing the support needed to build sustainable careers.

With offices in the heart of New York City, J&R Creative Factory brings music production, artist development, marketing, and storytelling under one roof. Working closely with artists, the company pushes the boundaries of innovation in both Latin, English and global music while helping artists connect with audiences without sacrificing their unique identities.