J&R Create Welcomes the Creative Community for an Intimate ARISHA Showcase

On July 29, 2026, J&R Create opened the doors of our New York City offices for an evening of music, visual storytelling, and community.

Held during LAMC Week—the Latin Alternative Music Conference presented annually by Nacional Records—the event marked our first showcase at J&R Create. For years, LAMC has been a cornerstone of the Latin music industry and one of New York City’s most important summertime gatherings for artists, executives, and creative professionals.

We were thrilled to welcome guests from across the music industry, including many attendees of the LAMC conference, for an intimate showcase featuring ARISHA, one of the artists we are proud to work with.

The evening offered a first look at the world surrounding ARISHA’s upcoming EP, Nocturna—Spanish for “nocturnal”—through a multimedia presentation that brought her music and visual identity together. Guests watched her latest music video on the big screen, heard a couple of unreleased songs from the forthcoming project, and experienced a stripped-down live performance featuring just ARISHA, her guitar, and her voice.

And she absolutely brought the house down.

Beyond the performance, the night was about connection. Our guests had the chance to spend time together, discover new music, exchange ideas, and enjoy the kind of creative energy that makes New York City such a special place to make art.

This showcase was only the beginning. J&R Create hosts events every month with a simple purpose: to bring New York City’s creative community together. We want our space to be a meeting point where artists, musicians, filmmakers, designers, producers, and other creative minds can connect, collaborate, and inspire one another.

Thank you to ARISHA for an incredible performance—and to everyone who joined us and made our first event so memorable. We look forward to welcoming you back for many more.

Stay tuned for news about our next gathering and the upcoming release of Nocturna.